10 Tips For Planning And Launching An Ecommerce Portal

  • by Alexis Smith
  • 2 Years ago
  • Comments Off

With millions of shoppers and hundreds of websites, the ecommerce industry is exploding like never before. If you always wanted to launch your business, this is the time to go online. Despite the competition, there is enough scope for new ventures, as long as you start right. For those entrepreneurs who are beaming with new ecommerce business ideas, here is a list of suggestions and tips that will come handy.

  • Start small. First things first, test your idea, and for that, you may need a considerable budget. It is always better to start on a small note, so that you can absorb the losses without relying on funding.
  • Find your platform. You can always choose to sell on retail platforms like Amazon and eBay, but a better idea is to start your own website. The latter helps in creating a brand that people will identify with.
  • Do your homework. As an entrepreneur, you need to know the local and state rules and regulations in detail. A lot of paperwork is needed, so don’t hesitate to ask around. If possible, get a CPA firm for the documentation and compliance matters.

  • Know your audience. You will only sell to a particular segment of the market, and therefore, knowing your customers is a crucial step. Conduct a few surveys and do your research to know their expectations, demands and needs.
  • Spend time on the website. One of the most important parts of starting an ecommerce business is the website. You may have a reliable and experienced team for the job, but do keep a check on the design process.
  • Test your website. Every ecommerce website has a few highlights, features and functions, which must be tested at different points of time. Ask for test reports, and if possible, hire an agency that do independent testing.
  • Start with marketing. Don’t delay the process of branding. You should start with the promotions at an early stage, so that there is enough buzz around the launch. Also, it is wise to get a team for the entire campaign, which will allow the managers to work on the results.
  • Get the right vendors. Your brand is all about what you sell. Keeping all things aside, you must focus on selecting vendors, who must be reliable, genuine and supportive at all levels. They must be able of handling large and small orders as needed.

  • Find more on shipping. How will you send the products to your customers? Quite obviously, you need a shipping partner that can manage your orders without any delays and for the right price.
  • Get involved at every step. No one can manage your business better than you. Start early and be present at every step of the planning process. Suggest ideas and ask your team for inputs, because running an online shop requires considerable team work. You need to be supportive and cordial with everyone in the team.

Check online now to know more on online selling, and don’t forget to thank us later.

Author Bio – I am Peter Oluka, a web developer and consultant to businesses and individuals that need help with their digital marketing strategies online.

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